We get a lot of questions about the graphic design process. It differs from designer to designer, but my core approach to graphic design revolves around working closely with the client to ensure the right marketing message reaches the right audience. Our primary workflow process is outlined below.
Client Design Submittal
We use a project planning and tracking service called Trello. It is free of charge to our clients. When you get your welcome email as a new client, there will be a link to your unique private ‘board’ where you can submit design requests, add documents, photos and any files necessary.
This is also how our clients can check project status, receive proofs and update any information as the project progresses.
When we review the design request, we will ask any questions we may have to clarify intent and get going on the design.
Most projects are proofed within 48 hours.
Design Proofing
Designs are proofed via email as either PDF files or images, depending on the project. There will also be a copy of each proof in the client’s Trello board, saving confusion about proofing versions and keeping them in one central place.
Revisions and Changes
The best process for revisions is for clients to add revisions or changes to the project on Trello. This keeps revisions with the proofs and accessible by both the client and any designers working on the project.
Design Approval
One a design is approved, final files are prepared for output and the design files and archived. Original creator files are available, but may not be in a format readily usable without the software used to create it.
When final output files are ready (usually the same day as approval), they are uploaded to Trello and emailed to the client if file size allows.